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Clarabridge acquires Market Metrix
Reston, Va. – Clarabridge, Inc., a provider of intelligent customer experience management (CEM) solutions, is acquiring Market Metrix, an enterprise feedback management platform in the leisure and hospitality industries. Market Metrix will complement and extend Clarabridge’s analytics and measurement-focused CEM offerings with the addition of a robust, results-oriented feedback management platform.
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RBM Technologies names new president; closes $9.5 million in financing
Cambridge, Mass. – Retail visual merchandising solution provider RBM Technologies has named E.Y. Snowden its new president and CEO. Snowden was previously CEO of Boston Communications Group and president of APC/Sprint Spectrum.
In addition, RBM has closed a $9.5 million round of growth equity financing led by Spring Lake Equity Partners. RBM plans to use the financing to enhance its products and enter the international mobile market and new retail verticals.