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Amazon enters the smartphone ring
Amazon has thrown its hat into the smartphone ring. At an event in its hometown of Seattle, the online retailer unveiled Fire, the first smartphone it has ever designed.
In a marketplace that’s already crowded with the latest iPhones, Andriods and Blackberrys, Amazon has invested in two new technologies —
Dynamic Perspective and Firefly — that make Fire a compelling product that won’t get lost in the mix.
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Garden Ridge to rebrand stores to At Home
Plano, Texas -- Garden Ridge announced that it is investing $20 million to rebrand all of its stores to the At Home brand.
"Our new name, At Home, better reflects our company's home décor heritage, as well as our aspirations for the future. By aligning our in-store transformation and merchandise offerings, the new brand best positions us to succeed as we move forward with our expansion strategy," said CEO Lee Bird.
