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PetSmart Canada to help fund pet therapy program for kids
PetSmart has partnered with SickKids Foundation to assist with funding the pet therapy program at The Hospital for Sick Children in Canada. The program is designed to provide thousands of patients with access to canine comfort teams.
PetSmart Paws for Hope at SickKids kicked off yesterday with a commitment of $500,000 over the next five years. In addition to the pet therapy program, funds will support the Possibilities Fund which helps support the most urgent needs of the hospital as they arise. This is the first sponsorship of its kind for PetSmart in Canada.
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Nike puts top female athletes on catwalk
Nike is set to win womenswear market and recent media extravaganza in Manhattan has shone light on some of the company’s creative marketing strategies. The preview of the upcoming spring line in collaboration with Brazilian designer Pedro Lourenço was a star-studded event featuring top female athletes striding down the runway.