-
Finish Line lets customers pursue hoop dreams
The Finish Line Inc. is continuing its efforts to become an omnichannel lifestyle experience with a new social media campaign.
For the second year in a row, Finish Line customers will be able to demonstrate their basketball skills via social media platforms by using the hashtag #theFundamentals on Twitter and Instagram, or submitting them via Snapchat. The digital entries will be judged by a group of NBA athletes.

