-
How to drive Millennials to brick-and-mortar
In recent years, the millennial generation surpassed baby boomers as the largest population of consumers in our country. This shift presents a number of opportunities for retailers to target and build loyalty with a new generation; however, the opportunity also comes with its challenges. One of the greatest of which, is identifying ways to keep brick and mortar locations relevant to a convenience-seeking and highly digital audience.
-
Retailers give shoe shoppers a run for their money
Footwear retailer sales could be in for a “Boost” this spring thanks to a pricy introduction from Adidas backed by some big name athletes and a bold marketing claim.
Adidas contends its new Ultra BOOST shoe is “the greatest running shoe ever,” and for $180 it better be. It goes on sale next month in time for the Spring running season.

