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E-retailers rejoice over Christmas weekend
The three-day Christmas weekend (Dec. 25 - Dec. 27) showed strong consumer interest in online shopping during and immediately after the holiday.
According to Verizon Retail Index, broadband traffic attributed to e-commerce shopping activity increased dramatically starting on Christmas Day to 26% above average daily levels, posting a seasonal high of 30% above normal levels by Sunday, Dec. 27.
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Holiday surprise for retailers: Sales look better than expected
Did a last-minute rush make for stronger holiday sales than many — including the National Retail Federation — had expected?
That’s the way it looks based on the MasterCard Spending Pulse report, which found that sales (excluding auto and gas) increased 7.9% during the holiday season, led by double-digit gains in e-commerce, women’s apparel and furniture.
The SpendingPulse report, released on Monday, December 28, looked at U.S. sales trends across cards, cash and checks from Black Friday to Christmas Eve.

