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Belk says 'I do' to wedding registry app
As retailers race to make their gift registry services more interactive, Belk is launching a new wedding registry app.
In addition to in-store kiosks, registrants can now set up a registry, manage their registry and scan items using their smartphones.
The app features tips on what to register for and a registry checklist to make sure no items are missed. Any time a registrant is in the store and sees a new item they would like to add, they can scan from their smart phone to immediately add the item to their registry.
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Pepsi pops open summer marketing campaign
Retailers with Pepsi on their shelves will be happy to know that the brand is putting out all the stops to entice shoppers to make Pepsi products part of their summer.
The beverage company is embarking on a summer marketing campaign that promises to deliver one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations.

