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Interpersonal Relations
Retailers use variety of technologies, channels for CRM success
Customer relationship management (CRM) is the strategy a retailer uses to develop an ongoing, individual relationship with a customer to ensure satisfaction and loyalty. But the specifics of CRM can mean different things for different retailers. -
Men’s Wearhouse Targets Millennials To Drive Growth
The menswear market is hot. Men’s apparel sales in the United States rose 2% in 2014 to $61.3 billion, up from $60.8 billion in 2013.
And Men’s Wearhouse — one of North America’s largest menswear specialty retailers with 1,758 stores — has been taking note.
The retailer is capitalizing on the category’s growth via acquisition-fueled expansion, new designer collections and more customized products and service.

