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Report: Digital-influenced in-store spending keeps rising
Despite an increase in digitally-influenced retail spending, a gap still remains between retailers and digital shoppers.
Digital interactions influence 56 cents of every dollar spent in retail stores, totaling $2.1 trillion by the end of the year – up from 14 cents of every dollar in 2013, according to Deloitte's new study, “The New Digital Divide: The Future of Digital Influence in Retail.”

