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Rutter’s Farm engages on-the-go shoppers
The fuel pump is becoming an increasingly critical customer touch point.
Often overlooked in the omnichannel experience, convenience store fuel pumps are a prime way to reach on-the-go shoppers. Extending their partnership with NCR, Rutter’s Farm is adding a new outdoor payment terminal to reach this time-pressed customer segment.
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Survey: Retail sites pick up steam among consumer searches
Search engines are getting knocked down a peg when it comes to where consumers begin their online research. More than two-thirds (67%) of shoppers now begin their online searches on a retail site, not a search engine, according to “Browsing & Buying Behavior by Category: 2016,” a report from HookLogic.

