News

Former Famous Footwear exec named CMO at Crocs Inc.
Crocs Inc. has promoted one of its marketing directors to be the company's next CMO.

The company announced that Terence Reilly was promoted to senior vice president and chief marketing officer. In this new role, Reilly will continue to lead the Global Marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe. Reilly will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.
Shoes.com sprints toward faster delivery
Vancouver-based specialty online footwear retailer Shoes.com is sprinting toward new levels of fast delivery.

Shoes.com is offering home and office delivery in two hours or less on select items on its Canadian website.

The service costs $19.95 per order and launches Thursday, Sept. 17 in Vancouver and Toronto and surrounding municipalities, with plans to expand to Calgary, Edmonton, Montreal and Ottawa by the end of 2015.

Shoes.com will use a network of local fulfillment centers that have access to the retailer’s technology, operations and marketing.

Target unveils major store initiative to enhance shopper experience

Target Corp. is launching a major and wide-ranging initiative to improve its in-store shopper experience.

The initiative, called LA25, will be rolled out in 25 Target stores in Los Angeles. It involves everything from more helpful store signage and more modern fixtures to the exploration of RFID technology to help store associates track down missing products. The first wave of stores will be updated in the coming weeks, with a second batch getting a makeover in spring 2016.
Ascena weighed down by writedowns in Q4

Justice continues to be a drain for the Ascena Retail Group, but in the fourth quarter Lane Bryant also proved to be a burden, as the company reported a drop in same-store sales.

The operator of Justice, as well as stores under the Lane Bryant, Cacique, Maurices, Dressbarn, and Catherines brands, said combined same-store sales declined 2% during its fourth quarter of fiscal 2015 ended July 25.
Target looking for a few good tech start-ups

Target Corp. has operated an innovation lab in San Francisco since 2013, but now the retailer is eyeing a more accelerated and outward-focused approach to innovation.

In collaboration with Boulder, Colorado-based startup accelerator Techstars, Target is creating a new retail accelerator program that will launch next year in Minneapolis.
Target employee fitness takes high-tech turn

Target Corp. is going high-tech with efforts to improve employee fitness. All 335,000 U.S. employees of Target will be offered free or subsidized wearable digital activity trackers from Fitbit Inc.

As part of the program, management will have a dashboard that can track individual employees by activities such as how many steps they take in a day. The basic FitBit Zip device will be provided free, or Target will help employees pay for a costlier FitBit wristband device.
Report: Topshop pins favorite customer colors
Study: Most Americans online, mobile

As statistical revelations go, the fact most Americans use the Internet and mobile phones is not especially surprising, but still significant for omnichannel retailers.

According to the latest Global Media Intelligence Report from eMarketer, 80.8% of the U.S. population, or nearly 260 million people, will go online at least once a month in 2015.
Android Pay gains processing support

The newly launched Android Pay mobile payment service from Google is gaining a supporter in the crucial area of processing.

As Google continues its roll out of Android Pay, Atlanta-based e-commerce technology provider First Data Corp. is supporting the new service for in-store transactions.
Sports Authority asks customers to get fit and reap the (retail) rewards

The Sports Authority is teaming up with Under Armour and MapMyFitness on a new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.
The Container Store contest challenges students to get creative

The Container Store is teaming up with the Rhode Island School of Design on a contest that invites design students to re-think the organized home.

The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer.
Report details four ways retailers build customer loyalty

There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.