-
AT&T: Breaking IoT barriers produces retail benefits
Establishing an Internet of Things (IoT) technology strategy may not be easy, but can offer substantial rewards to retailers who overcome the inevitable challenges.
“There is a vast opportunity to use IoT technology to connect retailers with their assets and consumers,” said Michael Colaneri, VP of sales for restaurant, retail and CPG, AT&T, during an interview with Chain Store Age. “But it requires business process re-engineering to connect multiple edgepoints.”
-
Office Depot boosts customer cheer with holiday app
Retailers can use apps for more than just driving sales, as demonstrated by Office Depot Inc.’s latest mobile move.
The Office Depot and OfficeMax parent company is re-releasing its Elf Yourself mobile app. The app, which Office Depot has offered every holiday season since 2012 and launched as an online platform in 2006, is a prime example of how retailers are using apps to build positive consumer sentiment and brand awareness.

