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Missguided, Westfield Stratford City, London
British online fast-fashion retailer Missguided makes the leap to physical retail with a high-concept, high-impact store at Westfield Stratford City mall in London. Featuring an “on-air” television studio concept, the 20,000-sq.-ft. space delivers a dynamic live stream of real-time content, fashion and inspiration in a bold environment. It reflects the desire of its young, Snapchat-obsessed core audience for the new by offering a constantly changing space that includes plenty of shareable moments. -
Luxury retailer eyes e-commerce integration in 2017
With its profits taking a hit in 2016, Prada Group is placing a stronger focus on digital. The luxury goods retailer’s net revenue for the year ended January 31, 2017, while revenue across its retail channel plunged13%. Based on these results, the company plans to focus on more digital initiatives to better respond to an evolving marketplace, according to Prada’s CEO, Patrizio Bertelli.

