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Survey: Email marketers make customers feel welcome
You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts. According to a survey of 150 retail clients by email marketing technology provider Campaigner, 39% of respondents say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. This approach seems to be working, as almost 50% of respondents report that 21% or more of new subscribers engage with such welcome emails. -
Detecting Costly Refrigerant Leaks
An average food retail store leaks an estimated 25% estimated of its refrigerant supply per year. The majority of refrigerant leaks, which are caused by a number of factors, occur in racks and cases. For an individual store, this loss can add up to a sizeable annual expense; for a regional or national chain, the costs can be even more substantial. Additionally, associated labor costs and the potential loss of business because of service disruptions when fixing a leak should be factored in.

