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Nielsen: Digital shopping to drive holiday sales in 2016
As shoppers use more devices to shop their favorite brands, it is not surprising that digital shopping will drive retail holiday sales. This message was delivered in Nielsen's 2016 holiday trend report, which tapped 1,159 adults aged 18 years and older. As of Nov. 11, online shopping was outpacing in-store visits, with 58% of shoppers already purchasing their holiday gifts online compared to 40% that went to big-box retail stores, and 25% who visited department stores. -
Report: Retailers lack formal omnichannel demand planning processes
While retailers are focused on unified commerce, most retailers’ planning tools are not capable of supporting this digital environment. This message was revealed in Boston Retail Partners’ “2016 Merchandise Planning Survey,” a report based on responses from more than 500 North American retailers. The report delivers insight into retailers’ planning initiatives, priorities and future trends.

