News

Large-format experiential stores focus on customer experience, convenience

At a time when many retailers are cutting back on brick-and-mortar investments to focus on e-commerce, a few notable ones are taking the opposite approach. They are launching large-format experiential stores to immerse customers in the full brand experience and offer items in each product category, from couches to dresses.

The quest to be a leader in unified commerce remains on top of retailers’ to-do lists. And those companies that tap the power of drones could be positioning themselves to become leaders in the game.

A process that breaks down operational silos, unified commerce requires retailers to transform their organization, business processes and technology to align with customer demands. The result: the ability to drive a top-notch, frictionless, non-frustrating and valuable customer experience.

Trending Stores: Adidas has opened its largest store in the world — a 45,000-sq.-ft., four-story flagship on Fifth Avenue in New York City. Sleek and ultra-modern with industrial accents, the store marks the debut of the athletic giant’s stadium retail concept, a format inspired by high school stadiums. It features high-school reminiscent bleacher stands for live-game viewing on big screens, locker room-style dressing rooms, and track and turf sections where customers can try out products.

The holidays did not bring much cheer for Target, which saw both sales and profit decline during the golden quarter. Worryingly, comparable sales fell at an accelerated pace, ending up at their most negative point for of the fiscal year. The one bit of sparkle in an otherwise dreary set of figures came from digital where sales grew by a stellar 34%, a pace of expansion well above online growth in the whole U.S. market.  

Strong online sales were not enough to help Target Corp. overcome a very disappointing fourth quarter, whose sales and earnings were far below Wall Street expectations. And the discounter offered a weak outlook for 2017.   Target on Tuesday issued a full-year profit forecast that was far below market expectations, and said it plans to invest more money into enhancing its digital online platform and cutting prices. The chain said it would sacrifice gross margins this year to stay ahead of the competition.  

Starbucks is shuttering its remaining Evolution Fresh stores, but the brand will live on.   The coffee giant will close the two Evolution locations, both of which are in Seattle, but will continue to sell Evolution Fresh cold-press packaged juices in its coffee shops and at supermarkets. It also is launching new flavors.      Starbucks bought the brand in 2011, reportedly with an eye to rolling out stores nationwide. But it never grew beyond a handful of locations.  

Walmart turning up the heat on prices?   The nation’s largest retailer is not going to let grocery competitors, both newer and more established ones, take away its low-price dominance.   The chain is running a price-comparison test in about 1,200 U.S. stores as it looks to close a pricing gap with such rivals as Aldi and Kroger Co., according to a report by pymnts.com.

As teen retailers deal with competition from online as well as off-price and fast-fashion brands, one teen retailer is flourishing — with aggressive store expansion plans.  

A 33-year-old make-up brand is looking to make inroads in the U.S. market with a jazzy-looking that is big on interactivity.   

Food Lion continues to roll out its updated store design to new markets.    The chain announced a $178 million investment in its stores in the greater Greensboro, N.C., market, which includes remodeling 93 stores. The remodels,  part of Food Lion’s "Easy, Fresh and Affordable...You Can Count on Food Lion Every Day!" initiative, include a new design that is easier to navigate and shop so customers can get in and out of the store quickly, new registers and enhanced service.