The owner/operator of more than 400 stores across a variety of verticals is focusing on customer experience at its grocery banners.
Houchens Food Group, which operates grocery, convenience, hardware/DIY and foodservice locations in 14 states, is deploying the eGrowcery retail food industry e-commerce platform in select IGA, Price Less and Food Giant grocery stores.
Leveraging the eGrowcery platform, Houchens Food Group banner- and store-level staff can provide better digital support to in-store shoppers, such as the delivery of targeted, real-time promotional messages.
"At Houchens Food Group, we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level," said Craig Knies, chief marketing officer of Houchens Food Group. "We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time."
Brookshire Brothers, which operates grocery stores in in Texas and Louisiana, also utilizes Growcery digital tools. Features for shoppers include integrated coupon clipping and redemption, complex promotions, and enhanced support for two-way conversations between online customers and personal shoppers who select products by hand.
[READ MORE: Brookshire Brothers revamps end-to-end digital shopping experience]
"Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff," said Patrick Hughes, CEO of eGrowcery.
Based in Glasgow, Ky., Houchens Food Group operates a network of in-house and franchised brands including IGA, Price Less, Crossroads, and Food Giant and is a subsidiary of Houchens Industries.