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Simon completes upgrades at South Korea outlets

Zach Russell headshot

Simon Property Group has completed major renovations on one of its international properties.

The real estate firm has completed the expansion and renovation of Busan Premium Outlets in Busan, South Korea. Busan Premium Outlets now features nearly 555,000 sq. ft. of retail space with more than 270 luxury and premium retail brands. Central to the development is the nearly 19,000-sq.-ft. Nike Unite Store, the largest in the region.

Now featuring gathering and green spaces, including an "Adventure Forest" play area inspired by overseas resorts, Busan Premium Outlets also offers 28 food and beverage concepts, including Shake Shack – the first outlet location in South Korea. The expansion introduces a new 53,000-sq.ft. zone showcasing 25 premium golf brands, consisting of G/FORE, Titleist, PXG, and Malbon. The Premium Golf House will also feature experiences reflecting the popularity of the sport in South Korea, including an academy, golf simulator, a mini golf area, and a custom fitting shop. 

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Revitalized amenities at the center also include expanded parking, new electric vehicle charging stations, and for VIP shoppers, a chic, stylishly furnished lounge with refreshments, beverages and premium customer service, as well as an exclusive parking area.

[READ MORE: Simon, BP launch EV charging partnership]

"Across our global portfolio, Simon continues to strategically reinvest in our centers to deliver the world-class shopping, dining, and amenities desired by today's discerning consumer," said Mark Silvestri, president of development at Simon. "With 100 new retailers, elevated spaces and new amenities at Busan Premium Outlets, we have significantly enhanced our shoppers' experience from the moment they arrive."

The upgrades at Busan Premium Outlets are just one of several redevelopment projects Simon is undertaking. Significant redevelopment programs are also underway at properties such as The Galleria in Houston, Southdale Center in Edina, Minn., Fashion Valley in San Diego, and The Fashion Mall at Keystone in Indianapolis.

Simon Property Group operates outlets in the United States, Puerto Rico, Canada, Japan, Malaysia, Mexico, and South Korea.

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