A high-end fashion retailer is enabling a seamless customer experience at its London flagship store with an advanced POS platform.
Vince is deploying Teamwork Commerce cloud-based mobile POS retail software on iOS devices at the London location. It enables associates to serve customers from anywhere in-store without being tied to a traditional physical POS terminal.
As a result, Vince seeks to reduce checkout queues while delivering seamless shopping experiences. The technology also integrates with business processes and supports a centralized database with real time data across all channels.
The retailer is integrating its new mobile POS solution with an Adyen payment system and Teamwork Commerce gift cards. The Teamwork Commerce platform replaces a traditional POS system Vince felt was complex, offered limited mobility, and necessitated extensive staff training.
"At Vince, we are always looking for ways to improve our technology to ensure our customers have the best experience possible," said Heather Wilberger, Vince chief transformation & technology officer. "Working with Teamwork Commerce will enable us to position ourselves where we want to be while helping us deliver high-quality customer experiences seamlessly."
Utilizing the NewStore platform, Vince has previously unified its physical and digital channels in U.S. stores, enabling seamless in-store services such as fulfilling orders with an iPhone, buy online pickup in-store (BOPIS), and endless aisle.
"Customers today expect brands to create seamless transactions across all channels,” said Michael Mauerer, CEO, Teamwork Commerce. “Retailers who can live up to this expectation will not only enhance the customer experience but will develop a competitive advantage as well.”
Vince operates 50 full-price retail stores, 17 outlet stores, an e-commerce site and subscription service, and sells through premium wholesale channels globally.
[READ MORE: Vince CEO resigns; interim chief named]