Kroger is enhancing its Boost by Kroger Plus membership program with new streaming benefits.
Members of the program will now have access to Disney streaming options as part of annual memberships. Kroger Plus members can select Disney+ Basic (with ads), Hulu (with ads) or an ESPN+ subscription as an included benefit.
For the $99 Boost plan, new enrollees and existing members may select a complimentary subscription to Disney+ Basic (with ads), Hulu (with ads) or ESPN+ for the duration of their $99 Annual Membership. For the $59 plan, new enrollees and existing members may select a complimentary one-time six-month subscription to Disney+ Basic (with ads), Hulu (with ads) or ESPN+. Existing members can upgrade to the Boost $99 annual plan for an ongoing subscription.
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With Boost, members receive free delivery, more fuel points at Kroger gas stations, and exclusive offers in-store. The program was launched in 2022 after being piloted in four markets. The grocer says that Boost members can save up to $1,000 per year on fuel, groceries and delivery fees.
"Boost by Kroger Plus offers members incredible savings every day, and now we are adding even more value at no added cost for our members," said Stuart Aitken, senior vice president and chief merchant and marketing officer at Kroger. "Collaborating with Disney takes Boost member savings and benefits to the next-level, making our industry-leading program even more valuable and convenient for our members."
Based in Cincinnati, Kroger operates nearly 2,800 stores under a variety of banners that include Kroger, Ralphs, Dillons, Smith’s, King Soopers, Floors 4 Less, Fry’s, Harris Teeter, Fred Meyer and others.