Canadian department retailer Hudson’s Bay Co. (HBC) has appointed a familiar face as its newest president and CEO.
Retail veteran Liz Rodbell is returning to the company in the two positions, effective Dec. 1, 2023. Rodbell served as president of Hudson’s Bay from 2013-2017, and served as chief merchant before being promoted.
Sophia Hwang-Judiesch is stepping down from her role as president of Hudson's Bay to pursue another opportunity.
"I am absolutely thrilled to rejoin Hudson's Bay. My focus, first and foremost, is on the customer - ensuring we have the most relevant assortment, strong brand partners, and an overall experience that is inspiring and relevant to our shoppers," said Rodbell.
After departing from Hudson’s Bay in 2017, Rodbell held several roles, including group president at footwear brand Steve Madden. Other positions include vice chair of the board of directors at Children’s Tumor Foundation, chair of the board at Parsons School of Design, and principal advisor at LHR Advisors.
"I am delighted to welcome Liz back to the HBC family, and I am certain she will drive the continued transformation of Hudson's Bay to deliver the most exciting shopping experience for Canadian customers." said Richard Baker, governor and executive chairman of HBC. "When she was last with the company, Liz drove 22% sales growth for Hudson's Bay.”
Additionally, Michael Culhane has been appointed COO and CFO of Hudson's Bay, reporting to Rodbell. Culhane has served as the CFO of the HBC LP since 2020.
Hudson’s Bay operates 84 stores across Canada where fashion, home, beauty and food products are sold.