Miniso continues its U.S. expansion in both existing markets and new regions.
The China-based discount retailer opened more than 20 new stores in the United States in recent months. Looking ahead, Miniso said it plans to open at least 15 more U.S. outposts by the end of the year and will enter two new states: North Carolina and New Hampshire.
The upcoming openings include Miniso's 100th U.S. location, which will open on Dec. 9 at the Florida Mall in Orlando. The 2,080-sq.-ft. store will showcase the brand's various product categories in dedicated zones, including blind box collectibles, toys, plushies, fragrances and more. It will also offer a wide range of Miniso's licensed collaborations, such as Disney, Barbie, Sanrio and an upcoming one with Care Bears.
"We are thrilled to be on the cusp of opening our 100th store in the U.S.," said Jack Ye, Miniso's founder and CEO. "We’ve always regarded the U.S. as a vital part of our overseas operations, ever since we opened our first store here back in 2017. I am looking forward to continuing to grow our business here and forging even closer relationships with US consumers.”
In October, Miniso opened five new stores, including its first-ever location in Indiana, a 3,500-sq.-ft. store at Castleton Square in Indianapolis. The retailer also opened its first stores in Louisiana — at the Mall of Louisiana in Baton Rouge — and in Michigan at Great Lakes Crossing in Auburn Hills.
So far this year, the company, which opened a Times Square flagship in May, has entered 10 new states, for a total of 20 states. In addition to Michigan, Indiana and Louisiana, the brand has opened stores in Oregon, South Carolina, Arizona, Connecticut, Maine, Georgia, and Oklahoma.
Miniso also continues to expand on the West Coast, with stores at Fashion Show in Las Vegas, and Northridge Fashion Center in Northridge, Calif.
Looking ahead to 2024, Miniso is gearing up to extend its footprint into more cities, targeting prime locations including Santa Monica, Calif., and the state of New Jersey. The company is also looking securing a more prominent location within Times Square.
Miniso operates 6,115 stores worldwide.