Newegg targets gamers with personalization tool

Dan Berthiaume
Senior Editor, Technology
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Finding the ideal gaming PC is easier with Newegg’s latest online shopping tool. (Photo: Business Wire)

Newegg Commerce Inc. wants to be sure gamers buy the products that best suit their individual needs.

The global technology e-commerce retailer is launching a new personalization feature called Gaming PC Finder on its website. Gaming PC Finder is designed to assist customers with understanding gaming PC components and performance options to make a more informed PC purchase.

To match customers with the gaming PC most compatible with their interests and budget, Gaming PC Finder asks users to indicate their monitor resolution and choose up to four of their preferred PC games from the most popular current games available. Based on customer selection, the tool provides personalized gaming PC recommendations.

Gaming PC Finder grades PC builds based on performance expectations to help shoppers better understand their selections. By offering the tool, Newegg intends for PC shoppers to more easily understand the needs, options and features of gaming PCs on the Newegg website, for both direct and marketplace sales.

The new personalization tool from Newegg also offers a unique feature allowing users to enter their current central processing unit (CPU) and graphics processing unit (GPU) specifications to compare with the recommended CPU and GPU and better understand the possible benefits of upgrading. Details of frames per second and score are shown to understand the upgrade opportunity.

Newegg targets PC builders
Newegg has been building a business catering to PC build enthusiasts. Its latest offering, Gaming PC Finder, is designed to delivers utility for both new and veteran DIY builders by analyzing system features and requirements of chosen games, with the goal of streamlining the parts selection process.

In June 2020, Newegg introduced the Newegg PC Builder, a one-stop online shop for designing and building custom PCs. Customers navigate an intuitive workflow to configure a PC to suit their individual needs and budget, with the ability to purchase all the necessary components via a single transaction. First-time builders may opt to begin with one of Newegg’s three preconfigured options.

Newegg followed this up in July 2021 with a build-to-order (BTO) offering for customers who design their own computers on its PC Builder platform. The service leverages the retailer’s electronic numerical integrator and computer (ENIAC) in-house computer assembly service to build and deliver fully-assembled computers. Newegg says it has millions of parts on hand at any given time, and can source virtually any build using existing inventory within its network and have the completed PC delivered to customers anywhere in the U.S.

“Shopping for a new gaming PC can be daunting with all the system options available and decisions required. We’re educating customers and minimizing challenges through a wealth of information to truly personalize the experience and give players exactly what they want," said Oscar Wong, senior director, product management for Newegg. "The tool is simple and easy. All the necessary information is provided to enable customers to understand the decision process and select the PC that works best for them.”

Headquartered in City of Industry, Calif., Newegg was founded in 2001 and serves a global customer base throughout North America, Europe, Asia Pacific, Latin America and the Middle East. The company offers direct sales and an online marketplace platform for PC and IT hardware, consumer electronics, automotive, gaming products and finished goods.