Newegg opens online automotive storefront

A tech-focused e-tailer keeps driving its product assortment down new paths.

On the heels of launching an online flower delivery service, Newegg is unveiling a new digital automotive offering. The retailer offers DIY vehicle-specific automotive parts in categories including brake parts, engine parts, transmission, drivetrain, steering, and suspension.

Newegg’s automotive storefront features the “YMMO” (year/make/model/options) interface that streamlines the process of finding the correct parts for a specific vehicle. The site’s navigation experience is optimized for both desktop and mobile devices, with full mobile browser support, as well as iOS and Android development to help ensure a seamless in-app shopping experience.

The retailer offers more than 1.5 million parts in stock and ready to ship. In addition, Newegg’s automotive site provides free access to a full suite of paper and digital DIY repair manuals and free expert advice via traditional channels, including phone, chat and email. 

“A new generation of automotive enthusiasts is much more comfortable shopping online for car parts, which presents a huge opportunity for companies like Newegg to meet this growing demand with a user-friendly shopping experience that caters to this growing customer segment,” said Andy Schuurs, VP of Newegg Automotive. “Our automotive storefront takes all the guesswork out of product selection, and customers can shop with confidence knowing their purchase is backed by a company that’s been an e-commerce leader for more than two decades.”