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New rental platform targets high-end home décor market

Consumers who want their homes to look upscale — at least for a little while — have a new place to shop.

 A new online marketplace, called 1RentPlace, offers rentable luxury furniture, art, and home décor and exclusive access to an assorted catalog of items from the most exclusive shops and dealers across the U.S. 

Founded by Jake Baer, CEO of the New York-based antique shop Newel and furniture rental company Newel Props, 1RentPlace connects customers to high-end dealers including Bernd Goeckler, Kravet, Carrocel, Bonnin Ashley, and more for short- and long-term rentals. Available inventory on the platform spans rentable items including mid-century modern coffee tables, baroque chairs, Renaissance-inspired candelabras, and rare modern art from famous artists. 

Customers can shop by category, style, dealer, or color, and choose to rent the item for a day, week, month, or year. If a customer decides they would like to keep their rental item, 1RentPlace allows them to connect with the dealer directly to make a purchase. For dealers, galleries and prop houses, offers a flexible monthly subscription model.

"The design industry has changed exponentially since the onset of the pandemic, with consumer tastes shifting toward furniture rentals out of convenience," said Jake Baer. "With the launch of 1RentPlace, we created a streamlined online platform for dealers, consumers, and design professionals across the U.S. to take advantage of this constantly growing diversifying rental market. Whether it be for a movie, a home rental, or just a fun event, the décor rental industry is booming, and we hope to create the space for this market to come together."

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