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New Balance aligns enterprise operations with customer demand

New Balance storefront

A vertical athletic footwear/apparel retailer is maintaining omnichannel harmony with cloud-based ERP technology.

New Balance will deploy Aptos’ cloud-based applications across its retail business in North America and Europe. This deployment will include the microservices-based Aptos ONE SaaS platform. The cloud-native, mobile-first Aptos ONE solution leverages a microservices architecture designed to enable retailers to quickly deploy new capabilities.  

Equipped with a new, cloud-based enterprise infrastructure, New Balance is seeking to enhance all aspects of its customer experience with offerings such as expanded fulfillment options, optimized merchandise availability, and seamless interactions across channels. 

The Aptos deployment will involve nearly every aspect of New Balance’s retail operations, including engaging with shoppers, capturing and fulfilling orders, and planning and managing inventory across channels. The implementation will also also include solutions such as Aptos analytics and sales audit modules.

 “For more than 100 years, New Balance has been a brand and business in motion — we were born to move,” said Stephanie Smith, VP of Retail, North America, at New Balance. “The same energy and passion that we invest in our products, people and communities can be found in our commitment to offering modern, differentiated and highly satisfying customer experiences.”

“In Aptos, we see a global technology partner that is investing in the future of retail,” said Ravi Shankavaram, CIO at New Balance. “By harnessing the power of SaaS and microservices and tapping into proven-at-scale and functionally rich solutions, we are excited to move forward on our retail and Omni innovation journey with Aptos and a unique shopping experience.”  

 “New Balance is an authentic, true-to-itself brand that attracts the attention of athletes, ambassadors and audiences around the world,” said Steve Towe, president and COO, Aptos. “Aptos is proud to support New Balance as it continues to reach new heights in retail operations excellence and technology modernization.” 

Headquartered in Boston, New Balance operates more than 130 corporate retail stores across North America and Europe.


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