Neiman Marcus seeks to clean up with online beauty initiative

Neiman Marcus is diving deeper into beauty wellness.

The luxury retailer’s new “Clean Beauty” online shop is focused on its new assortment of natural beauty products that are free of paraben, paraffin, phthalate, sulfate, silicone, and animal testing. Products that are free of all these factors will be identified on the website by a "clean" circular icon. In stores, beauty products that meet these clean standards will be marked with the same "clean" icon on beauty counters.

Neiman Marcus' Clean Beauty products are comprised of skincare, haircare, nailcare, and color cosmetics. This new collection is part of a larger brand wellness initiative designed to meet individual mind body care preferences. Customers can shop activewear, sun care, beauty, health supplements and sleep collections through Neiman Marcus' online Wellness Guide.

"It was important for us to launch this initiative and specifically call out these products so our customers can easily make an educated decision," said Michelle Gill, divisional merchandise manager, beauty, Neiman Marcus. "We have so many amazing products, both a part of our existing assortments and new to Neiman Marcus, that are free of these ingredients. We want customers to know they don't need to sacrifice quality in order to get clean products."

Neiman Marcus is launching this initiative just in time for what may prove to be a more environmentally and socially conscious holiday shopping season. According to the 13th Annual Holiday Shopping Survey from Accenture, 45% of shoppers said they are more likely to do their holiday shopping with retailers that address wider social issues through their business practices and working conditions.