Stefanie Tsen Ward, chief retail officer, Neiman Marcus Group (left) and Nabil Aliffim, chief brand officer, Neiman Marcus Group (left)
Neiman Marcus Group has expanded its senior ranks in a move to accelerate its growth and its efforts to transform the customer experience.
The luxury department store retailer said that Nabil Aliffi has joined the company in the newly created role as chief brand officer.
Previously global chief creative officer of Soho House & Co, Nabil was responsible for leading the company’s creative vision, services and digital membership offering. Prior to that, he served as digital fashion director for Selfridges, and also held a leadership position at Urban Outfitters in London.
"Nabil is a creative visionary who brings a unique perspective in making Neiman Marcus a luxury lifestyle destination," said Ryan Ross who joined the company in August as president of the Neiman Marcus brand. "He knows our customers and how to create a platform for loyal engagement across channels."
In addition, Stefanie Tsen Ward, senior VP, customer engagement and West region integrated retail, has been promoted to chief retail officer. Ward joined Neiman Marcus Group in 2018, as senior VP, omnichannel customer experience. Prior to that, she was with Sephora. Ward also held roles at Louis Vuitton.
In a release, the retailer said that Ward is responsible for activating the “extraordinary across the brand's 36 stores, partnering closely with Nabil to bring our brand vision and experience to life.” She will continue to accelerate the company's integrated retail strategy, enabling the company’s 3,500-plus selling associates “to offer the unparalleled customer service the brand is known for.”
"Stefanie was instrumental in leading the development of our remote selling capabilities, powered by our proprietary CONNECT technology," Ross said. "She creates unequivocal, customer-centric retail experiences and inspires our selling associates to engage in new and innovative ways."
The appointments come as Neiman Marcus continues to make strategic investments across key areas of the business including technology, stores and supply chain to drive its integrated retail model. The retailer has committed to making a $200 millionstrategic investment in stores over three years. It also is elevating its digital experience, including significant updates made recently to the Neiman Marcus app.