Neighborhood Goods is bringing its department store of the future format to the Big Apple.
The company is set to open its second location to date, a 4,500-sq.-ft. space in Manhattan’s Chelsea Market, in December. The store will launch with nearly 40 brands along with a new restaurant concept, Tiny Feast. It will also house a convenience store, launched in partnership with Pop Up Grocer, a New York-based concept supporting up-and-coming consumer packaged goods brands.
Neighborhood Goods debuted in late 2018, at Legacy West in Plano, Texas. The 14,000-sq.-ft. store features a diverse and rotating lineup of contemporary brands, products, events, and services. Similar to the Plano location, the New York store will include internationally-recognized names and upstart direct-to-consumer brands presented in a blended, category-driven format. Roughly half the launch line-up is comprised of existing Neighborhood Goods partners from its debut location, including Dollar Shave Club, Faherty, Fossil, Hill City, Rothy’s, Tonal, The Tot and Wild One. The company is also launching new concepts, including Maude, The Arrivals, Hay, Olivers, Asystem and more.
“When we opened Neighborhood Goods at Legacy West last year, our 14,000-sq.-ft. space featured roughly 24 brands at launch,” said Matt Alexander, co-founder and CEO of Neighborhood Goods, Dallas. “To launch a space roughly a third of the size with nearly 40 brands — about half of which are long-term partners of ours — is incredibly exciting. We’ve always talked about each of our locations being unique to a given market and providing a particular set of features to our brands and consumer alike. Chelsea will be a fantastic example of that philosophy.”
The store’s restaurant, Tiny Feast, is a take on a European snack bar, offering bites for breakfast, lunch, and dinner, in addition to cocktails, coffee, and other beverages. Tiny Feast will open to serve local commuters for breakfast and remain open into the evening when it transitions into a cocktail bar.
Much like Neighborhood Goods’ first location, the Chelsea Market space will play host to a significant amount of events. Through an overhauled website and app, customers will soon be able to localize the Neighborhood Goods digital experience to make location-specific plans.