Neighborhood Goods is putting a spotlight on hard-to-find consumer product brands.
The retailer has launched a new in-store concept, The Marketplace, that features a collection of some of the “most-interesting” consumer product goods found online as well as in the surrounding kitchens of each store’s region. The concept is now open in Neighborhood Goods’ Austin store, with more locations to follow later this year.
Launched in late 2018 in Plano, Texas, Neighborhood Goods is described as a modern alternative to the traditional department store. It features a diverse and rotating lineup of contemporary brands — the majority direct-to-consumer companies new to physical retail — products under one roof, along with a restaurant.
“From our earliest days, we’ve been thinking about how to thoughtfully feature CPG products in our spaces,” said Matt Alexander, co-founder and CEO of Neighborhood Goods. “Like so many others, we find the CPG space to be exciting and compelling, but, as with many of our other brands, hard to find and sample in-person.”
Alexander added that Neighborhood Goods is ringing its signature curatorial philosophy — balancing established and up-and-coming names with local partners — to the CPG category.
“And, most of all, we introduce it in a wholly unique way, as an extension of our restaurant and its menu,” he said.
The inaugural class of Marketplace brands includes the new low-sugar DTC gummy BeHave; Jaden Smith’s socially conscious, Just Water; soda alternative, Swoon; Austin underground noodle favorite Chop Chop; and the breakout snack brand DaDa, plus many more.
In addition, select brands including Parlor coffee; DTC seasoning sensation, Fly by Jing; and popped water lillyseed brand Bohana, have been reimagined by chefs at Neighborhood Goods’ restaurant Prim and Proper and are available on an exclusive menu.
“For so many of these brands, customers become aware of them through fleeting moments on Instagram,” said Alexander. “With our restaurants, we saw the opportunity to reframe these products in a more social context, allowing for people to enjoy some of the products through an elevated menu or, simply, while shopping our space with friends.”
In addition to its inaugural location in Plano, Texas, Neighborhood Goods operates stores in New York City’s Chelsea Market and in Austin, Texas. The Austin location debuted in March 2020 and had to close less than 24 hours after opening due to COVID.