The most-searched online retailer is…
Amazon’s dominance of U.S. e-commerce extends to Google search volume, and the competition isn’t even remotely close.
According to data from online coupon platform DealDrop, during the past 12 months, Amazon has averaged 133 million U.S. Google searches per month. Walmart comes in a very distant second place with an average of 6.85 million monthly U.S. Google searches. Home Depot (4.69 million), Target (3.31 million), and Best Buy (2.76 million) round out the top five.
DealDrop also surveyed 3,001 U.S. consumers about their shopping preferences. Results indicate that a leading 37% would rather shop in-store than online. Another 22% prefer shopping on Amazon over other e-commerce sites, and 19% would rather shop online than in-store. Thirteen percent shop online at least once per week, and 21% spend more online than they do in stores.
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Breaking down responses by age, DealDrop found online versus offline shopping preferences vary by age quite notably. For example, respondents age 35-44 are the likeliest to find their spending weighted online, with one-quarter of them claiming to spend more online than in physical stores. This figure declined to a little over 17% for the 55-to-64-year age category.
In addition, respondents aged 25 to 34 are the likeliest in the U.S. to prefer online shopping (23%), while just 17% of those aged 45 to 54 state the same.
DealDrop also studied what proportion of U.S. sales occur online. In 2020, DealDrop data indicates 227.5 million Americans aged over 14 shopped online, with this figure expected to increase to 230.5 million by the end of 2021. This means that of the American population aged 14 or over, (268 million people), 86% will shop online in 2021.
Furthermore, in Q4 2020, 14% of all purchases were made online in the U.S., which has almost doubled from 2015, when only 7.5% of all sales were made online.