Modell’s shows hustle with enterprise data

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Modell’s shows hustle with enterprise data

By Dan Berthiaume - 11/07/2019
modells store

A regional sporting goods chain is equipping key company players with information they need to win.

Modell’s Sporting Goods is providing all of its executives and store managers with real-time, mobile access to point-of-sale and e-commerce data from across the entire organization. The retailer is utilizing the Domo cloud platform, with more than 1,000 pre-built connectors and a mobile-first design, to automatically update enterprise data and make it available via mobile device.

Before implementing the Domo solution, Modell’s had no timely way to understand how each store was performing, how that performance was trending, what inventory was aging, or what products were showing positive sales trends. The retailer used a time-consuming process for collecting enterprise data, which required running reports on multiple systems and compiling information into one report that was then shared with management and the corporate office. 

As a result, Modell’s experienced difficulties knowing where it needed to make changes or put more attention. Now, store managers have more control over each day’s performance by knowing what’s selling and optimizing that inventory, while executives can more holistically understand the areas of the business that are doing well or may need attention.

“We are constantly looking at how implementing new technology or enhancing existing systems can support our business goals,” said Vincent Damiano, CTO, Modell’s. “Domo is the perfect combination of a new technology that leverages our data from many sources and offers it to the users in a one- stop solution to empower our team to have near real-time information to help make better business decisions. Domo’s cloud-based computing capabilities eliminate the costly hardware expense that would be needed to produce the required reporting in a timely manner.” 

Headquartered in New York City and family-run, Modell's Sporting Goods operates over 150 stores located in nine East Coast states and the District of Columbia, as well as a national e-commerce site.