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06/30/2021

Men’s Wearhouse takes measurements – with a survey

Dan Berthiaume
Senior Editor, Technology
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Men's Wearhouse Contactless Fit

A specialty menswear retailer is leveraging artificial intelligence (AI) to remove measuring tape, scanners, and photos from the fitting process.

Men’s Wearhouse is digitizing its procedures for measuring customer body dimensions with the Bold Metrics Contactless Fit AI platform. Customers answer survey questions, and the retailer then utilizes the Bold Metrics enterprise-grade AI platform to determine critical points of measure and body shape to create a unique 3D avatar.

The process produces over 50 body measurements. After almost one year in the field, Men’s Wearhouse reports Contactless Fit has seen size prediction ­­accuracy above 92% and says the solution has been instrumental in helping customers get the right size the first time.

In 2020, Men’s Wearhouse became the first company in the U.S. to launch Contactless Fit, as part of a broader company initiative to remove the friction of in-person measurements while elevating the fit and sizing experience for shoppers in-store, without the need for in-person measuring or a fitting room.

In addition, Men’s Wearhouse parent company Tailored Brands has supported its online tuxedo rental business with Bold Metrics AI technology for more than five years. Most tuxedos rented online at Men's Wearhouse use Bold Metrics measurement technology, which the retailer says drives a 27.4% reduction in exchange rates. Bold Metrics leverages a proprietary body-data warehouse containing millions of learned data points on body measurements and tuxedo fit to produce tailor-accurate size predictions for shoppers.

"At Men's Wearhouse, we understand that digital innovation is essential to growing the business, and this partnership is part of how we're putting our customers' experience first." said Chaitanya Pallapothula, senior VP, omnichannel technology at Tailored Brands.

The first company in the U.S. to launch the solution, Men’s Wearhouse has deployed Contactless Fit in more than 650 Men's Wearhouse and Jos. A. Bank locations.