The nation’s largest specialty mattress retailer is extending its personalized customer service efforts to where shoppers sleep at night.
Mattress Firm is partnering with sleep science company SleepScore Labs to create an integrated sleep improvement program. The program will leverage insights from SleepScore Labs’ evidence-based sleep improvement data set spanning more than 70 million hours.
Store associates will utilize SleepScore’s technology and data to identify the right product for each customer and track the real-world experience that customers have with specific products. Mattress Firm will also work with SleepScore to create a white label sleep tracking app featuring best-in-class sleep tracking. The app will be branded under Mattress Firm’s Sleep.com virtual sleep resource.
In addition to the app, the partnership will incorporate all aspects of SleepScore Labs’ offering, which includes R&D services, validation study services, sleep tracking technologies and digital services, all focused on sleep optimization and improvement.
As part of these collaborative efforts, Mattress Firm will also invest in SleepScore Labs. The companies expect to make more announcements on this new partnership throughout 2021.
“We are thrilled to partner with SleepScore Labs, the leader in sleep science, as both organizations share the mission of helping people everywhere sleep better and feel their best every day,” said John Eck, president and CEO of Mattress Firm. “By equipping our associates with SleepScore’s data and technology, we can help customers get the best night’s sleep possible.”
"We are genuinely delighted to partner with Mattress Firm and Sleep.com,” said SleepScore Labs CEO Colin Lawlor. “SleepScore Labs is powering their ambition to help millions of people to sleep better, leveraging our unique evidence-based science, the largest holistic and contextual sleep data set, and an engaging and customizable technology platform.”
Houston-based Mattress Firm operates 2,400 neighborhood stores.