Mattel plots debut indoor water park for end of 2027
Toy giant Mattel Inc. is planning an immersive new family entertainment destination.
The company will open the first Mattel Wonder Indoor Waterpark at the end of 2027 in Bellevue, Neb., a southern suburb of Omaha. Designed as a destination for all ages, the approximately 100,000-sq.-ft. water park will bring Mattel’s Barbie, Hot Wheels, Fisher-Price, Uno brands together through attractions, play, food and shared experiences.
Construction on the Mattel Wonder Indoor Waterpark is underway within Bellevue's growing Good Life District, a mixed-use destination designed to increase tourism.
American Resort Management, an operator of resort and entertainment operations including Epic Waters (Grand Prairie, Texas) and Wild Rivers (Irvine, Calif.), will oversee day-to-day performance and guest-flow optimization.
“Mattel Wonder Indoor Waterparks are about bringing great experiences to where our fans actually live,” said Natalia Premovic, chief consumer products and experiences officer at Mattel. “We see a real opportunity to take the kind of immersive entertainment traditionally concentrated in major markets and bring it to more communities in a scalable, year-round format. Bellevue becoming our first Waterpark to open is an important step in that strategy and a significant chance to show what happens when you bring so many of our brands together in one place.”
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Rendering courtesy of Mattel Inc. -
Rendering courtesy of Mattel Inc. -
Rendering courtesy of Mattel Inc.
The water park will feature experiences including a Barbie activity pool and FlowRider surf simulator; a Hot Wheels "Challenge Accepted" multi-slide tower; a lazy river inspired by Mattel Games favorites including Uno, Rock 'Em Sock 'Em Robots and Magic 8 Ball; a Fisher-Price water play structure; and themed food and beverage offerings.
The Mattel Wonder Indoor Waterpark will feature a signature retractable roof, offering year-round operation while bringing natural light and fresh air.
[READ MORE: Water park plans in the making at Mall of America]
“Bellevue is proud to be home to the first Mattel Wonder Indoor Waterpark, bringing a one-of-a-kind location to our community and welcoming visitors from across the region,” said Mayor Rusty Hike. “This project represents an important investment in Bellevue's future, and we're excited to work with Mattel and American Resort Management to create a place where people can experience all our community has to offer.”
