American Dream debuts new event center, performing arts theater
American Dream is adding two new entertainment venues to its roster of amenities.
The massive retail and entertainment complex in East Rutherford, N.J., has officially opened its new 60,000-sq.-ft. Event Center, which hosted a private hospitality event for several thousand ticket holders on July 19 prior to the World Cup Final. The venue can accommodate up to 3,500 guests and features space for more than 300 exhibitor booths and 190 banquet tables.
Additional Event Center amenities include four breakout rooms, dedicated registration areas, and catering from American Dream’s restaurants. A window wall offers sweeping views of the Manhattan skyline.
Beyond the event space, guests will have access to more than attractions, dining destinations and retail offerings throughout the property, which American Dream says will transform traditional meetings, trade shows, and corporate gatherings into "immersive experiences."
In addition to the Event Center, the Dream Live Performing Arts Center, opening July 25, is a “dynamic, multi-purpose” venue that will host a diverse lineup of entertainment, including concerts, comedy, theater productions, cultural programming, community events, corporate events and live sporting events. Music programming will span genres such as rock, hip-hop, pop, EDM and more.
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American Dream Event Center (Image courtesy of American Dream) -
Dream Live Performing Arts Centers (Image courtesy of American Dream) -
Dream Live Performing Arts Centers (Image courtesy of American Dream) -
Dream Live Performing Arts Centers (Image courtesy of American Dream)
The venue features a state-of-the-art L-Acoustics sound system, best-in-class lighting and video production capabilities, VIP seating, luxury suites and elevated hospitality offerings, according to American Dream. Ticketmaster will serve as the venue’s official ticketing partner.
Victory Fighting League’s VFL 4: Havoc on the Hudson on July 25 will kick off a slate of summer events at the Dream Live Performing Arts Center, including:
- July 26 – Comedy Night with Yechiel Jacobs
- July 30 – Free screening of the original Jaws movie
- July 31 – Free screening of Jaws 2 and Jaws III
- Aug. 1 and 2 - Club 90s Presents BTS Night
- Aug. 8 - As It Is
- Aug. 9 -14 - DogMan The Musical
- Aug. 15 - French Montana live in concert
- Aug. 16 - Good Guys Podcast Live
- Aug. 20 - Arrival from Sweden
- Aug. 23- High School Musical Sing Along!
[READ MORE: American Dream details 39-day 'Fan Fest' in preparation for World Cup]
“American Dream continues to redefine the entertainment and retail experience,” said Roy Ghermezian, Principal at Triple Five Group, the owner and operator of American Dream. “These two state-of-the-art venues further enhance our property, allowing us to host even more world-class performances, live events, hospitality experiences, conventions and trade shows for visitors from around the world.”
American Dream spans more than 3 million square feet and features more than 400 retail, food and beverage and entertainment attractions.
