MARKETING/SOCIAL MEDIA

Twitter is taking its first step toward becoming an “everything app.”

It’s too early to know the direction Meta’s new Threads social media platform will follow, but history offers a few possible examples.

As retailers head deeper into the summer, many hope for a break from several stressful months of crowded inventories, rising inflation, and timid customers.

Walmart is making membership in its paid loyalty program more affordable for those on government assistance.

Sam’s Club is adding new features to its retail media network, including increasing the data available to advertisers and enabling customers to select products directly from ads.

The blockbuster performance of the Amazon PrimeDay 2023 online sales extravaganza extended to mobile apps.

Early analysis of Prime Day 2023 results reveals a few key informational nuggets for e-commerce retailers.

Shopify is partnering with streaming TV platform Roku to let retailers sell products directly through Roku ads.