Looking Beyond Lift Testing: Apply Incrementality to Retail Media As retail media’s popularity continues to skyrocket, finding the right metrics for measuring it remains a challenge. PetSmart adds tattoos to loyalty program perksMembers of the revamped PetSmart loyalty offering with tattoos they regret have a special limited-time benefit. YouTube introduces new curation tool for sellers Sellers on the YouTube video platform have a new tool for building their online stores. eBay personalizes apparel shopping with generative AI eBay’s latest generative AI-equipped offering is designed to curate outfits for customers. Kohl’s commits $5 million to omnichannel health initiative Kohl’s Corp. is further funding its “Kohl’s Healthy at Home” healthy equity program. Best Buy partners with Microsoft to support electronics sustainability Best Buy Co Inc. and Microsoft are teaming up to encourage sustainable tablet shopping and youth recycling. The Month in Retail Technology: March update Retailers in March focused technology efforts in areas including artificial intelligence (AI) and social media. Build-A-Bear brand effort includes 50 new stores, Roblox Build-A-Bear Workshop Inc. is undergoing a comprehensive branding initiative that include expanding in brick-and-mortar and virtual space. Albertsons streamlines loyalty program Albertsons Companies is making its "for U" shopper loyalty program easier to use. PetSmart updates loyalty program PetSmart is responding to customer requests for a redesigned loyalty offering. First Previous 6 7 8 9 10 Next Last