MARKETING/SOCIAL MEDIA

One channel still represents a significant share of back-to-school spend.

Pinterest is adding two new features designed to enable direct-to-consumer sales on its platform.

Despite their high-profile, influencers and bloggers are among the least trusted sources of shopping recommendations. So are tech-related sources such as Alexa.

Amazon’s newest service for Prime members helps them find their personal style – for a monthly fee.

Smartphones make everyone a photographer, and Rite Aid wants a piece of the resulting online market.

Parents, kids, and even teachers are beneficiaries of J.C. Penney’s expansive new back-to-school marketing campaign.

Amazon is now offering style collections curated by social media influencers.

No matter what age, gender or location, consumers around the world agree that physical and digital engagement is paramount for effective customer engagement.