MARKETING/SOCIAL MEDIA

Sam’s Club can now analyze mobile affiliate marketing performance alongside other mobile touchpoints.

A Midwest discount chain is hosting a virtual “Localization Summit” to discover new suppliers in its six-state footprint.

A visually-oriented social media platform is easing the process of tailoring ads for desired audiences.

The nation’s largest retailer-owned cooperative is the latest grocer to display sponsored digital CPG advertisements.

Sally Beauty Holdings has partnered with Salesforce to implement cloud-based omnichannel enhancements in response to the COVID-19 pandemic.

Richard Armour, senior VP, e-commerce at The Michaels Companies, recently spoke with Chain Store Age about how the leading arts and crafts retailer quickly developed and introduced a wide variety of omnichannel offerings as COVID-19 necessitated store closings.

Retailers are pursuing strategies including supply chain diversification as they seek to restore and grow from pre-COVID-19 levels of revenue.

Chipotle Mexican Grill is targeting customers by individual interests and activities, as well as by taste in food.