JCPenney kicks off holiday discounts Nov. 3; to offer some 2019 prices

JCPenney's holiday campaign includes lots of savings opportunities —  including many  items offered at 2019 prices and the chance to take home a free diamond item. 

During the holiday season, the department store retailer said it will offer more than 1,000 gift items for less than $15 and is committed to holding prices on hundreds of its most popular products to 2022 levels or lower, with many of them to be sold at pre-inflation 2019 prices. 

JCPenney is kicking off its holiday promotions with an early Black Friday sale, running from Friday, Nov. 3 to Sunday, Nov. 5. On Black Friday, Nov. 24, stores will open at 5 a.m., with deals offered throughout the day. The retailer will also drop bonus savings and "fun" giveaways at  5 a.m., 9 a.m., 1 p.m. and 5 p.m. (local time) on Black Friday, including one free diamond item per store and a $500 off $500 coupon.

Members of the JCPenney Rewards loyalty program can participate in an early preview of the full Black Friday ad on Nov. 1 and receive exclusive offers, such as the opportunity to earn 25 bonus Rewards points for taking an online holiday gift finder quiz.

BEAUTY

The company's revamped beauty department is also getting in on the holiday action. In celebration of the first holiday season with all 608 JCPenney Beauty locations open, shoppers can get a $10 lash application with the purchase of lashes in store and new one-on-one, complimentary consultations with the chain's in-store advisors. 

Also, on Nov. 4 from 1 p.m. to 5 p.m., the beauty departments will host a “Dare to Wear Red” event with experts on hand to help customers find the red lip shade that makes them feel "bold and confident," the company said..

In other holiday events,  beginning in November, JCPenney will introduce the “Penney Prepper Challenge,” encouraging consumers to see who can take care of their holiday hosting duties by entertaining guests for $300 or less. Consumers can vote for the top #PenneyPrepperChallenge on social media.

In addition to its Black Friday Early Access and Black Friday sales events, JCPenney has also scheduled the following holiday promotions:

• Ready, Set, Holidays, Prep! (Nov. 6-16).
• Friends & Family sale (Nov. 29-Dec. 3).
• Mystery Sale (Dec. 7-14).
• Super Saturday (Dec. 15-17).

 In preparation for increased holiday in-store shopper traffic, JCPenney recently held a national holiday hiring event with the goal of employing nearly 10,000 part-and full-time associates.

“As families gather and find joy in festivities and giving, JCPenney is helping them make every moment count without having to choose between style, quality and value,” said Katie Mullen, chief customer officer for JCPenney. “This time of year, though joyful, can also be financially challenging for many. We’re here to offer beloved brands, iconic deals, a rewarding shopping experience and in-store services that make the season merry and bright without breaking the bank.”

Headquartered in Plano, Tex., JCPenney operates more than 650 stores in the U.S. and Puerto Rico and an e-commerce site.