MarketForce: Walmart ranks as America's primary grocer
The nation’s largest retailer is first in grocery dominance, but ranks last in two other metrics, according to a new study.
Walmart reigns supreme as America's primary grocer, with Kroger, Aldi, Costco and Publix rounding out the top five, according to Market Force Information's survey of more than 4,300 consumers across the U.S. Walmart also takes the lead as a secondary or tertiary grocer, cementing its dominance.
“While Walmart dominates the market, its success isn't driven by customer satisfaction or trust — it ranks last in both measures,” the study said. “Instead, its expansive store network and unbeatable value offerings make it a go-to choice for budget-conscious families.
Publix emerges as the most well-rounded grocer, excelling across all departments. H-E-B and Wegmans round out the top three as best all-around performers.
In terms of customer loyalty, H-E-B claims the top spot, with Wegmans and Trader Joe's following closely behind. These brands deliver exceptional shopping experiences that earn high marks from consumers, the study noted.
When it comes to trust, Lidl, Sam's Club and Hannaford are the most-trusted brands, signaling potential for growth and market expansion.
Other findings from the MarketForce study are below.
- Nearly 20% of consumers are considering shopping at a different grocery store, though less than 3% are likely to make a complete switch. Better produce, one-stop shopping, and higher-quality meat are the most common motivators for those considering a change.
- Sixty-two percent of consumers cite convenience as the top factor influencing their choice of grocers. Promotions, specials, and loyalty rewards are close runners-up.
- With holiday budgets stretched, consumers overwhelmingly point to pricing and value as the top factors that could drive them to shop more frequently at a particular brand.
- In the warehouse club segment, Sam's Club and BJ's are gaining ground on Costco, which faces challenges such as crowded stores and slower checkout times.
