-
Cato deploys Celerant Technology for e-commerce site
Staten Island, N.Y. -- Women’s apparel retailer Cato has made its debut into the world of online shopping with the launch of its first ever e-commerce site. With the help of its implementation partner Celerant Technology, the new website will support the growth of the brand and will offer the same collections as its brick-and-mortar stores, as well as additional sizes, colors and exclusive items.
-
Better late than never, Cato debuts online
Women’s apparel retailer Cato has made its debut into the world of online shopping with the launch of its first ever e-commerce site. The announcement came as the retailer reported holiday sales for the five-week period ended Jan. 4.
Founded in 1946, Cato operates approximately 1,100 apparel and accessories specialty stores throughout the United States. With so many brick-and-mortar locations, the ability to supplement in-store inventory with an e-commerce strategy geared toward a new generation of connected shoppers became crucial for continued growth.