Store Systems

Verizon Wireless has embarked on an ambitious initiative to transform the customer experience across its portfolio of 1,700 company-owned stores. The new strategy emphasizes lifestyle over product and promotes in-store engagement and interactivity.

“We are transforming the focus of our stores from selling devices to enabling customers to discover all that wireless technology can do for their mobile lifestyles,” said Domenico D’Ambrosio, executive director, national retail operations, Verizon Wireless.

A stellar retail panel — Mark Friedman, manager of retail facilities, Coldwater Creek; Eric Johnson, director of store planning, design and construction, Brookshire Brothers Ltd.; and Bob Valair, director of energy and environmental management, Staples — shared first-hand accounts of their LED deployments and plans going forward at the SPECS session, “LED Lessons Learned, Strategies for the Future.”

Lighting plays a critical role in retail, and is rapidly evolving to meet changing regulations and customer needs. Dr. Laura Prestwood Thompson, director of the TCU Center for Lighting Education, Texas Christian University, discussed how stores and restaurants in 2025 will light their interiors and looked at the technologies and trends that will impact retail lighting during the SPECS workshop session, “Lighting 2025.”

“The quality of light is key,” Thompson said. “You create an aesthetic for your brand that impacts the customer experience.”

New York -- Andrea Weiss, a 30-year retail veteran, and Bill Mirabito, a digital innovator, have teamed up to form The O Alliance, a consulting firm designed to help retailers better target today’s, multichannel digitally-savvy shoppers.
 

Littleton, Mass. - Dover Saddlery Retail Inc. plans to open the first Dover Saddlery tack store in Ohio in summer 2014. The store will be located in Cincinnati and offer in-store services including a saddle demo program and custom boot measuring.

Minneapolis - The Tile Shop will expand its presence by 20 stores to 108 locations by the end of 2014, and also remodel 15 to 20 locations.

“Through our store layout and sales associates, who offer project planning, design counsel, tile recommendations and installation guidance, we are able to meaningfully connect with our customers and meet their individual project needs with affordable tile and natural stone products, building a foundation for an ongoing relationship,” said Carl Randazzo, senior VP of retail for The Tile Shop.

Walgreens provided an up-close look at its new location in Evanston, Ill. — distinguished as the nation’s first net zero energy store — during a super-session at this year’s SPECS conference. Initial engineering estimates — which can vary due to the weather, store operations, systems performance and other factors — indicate that the store will use 200,000 kilowatt hours per year of electricity while generating 220,000 kilowatt hours per year.