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Omnichannel Shopping: Getting in the Holiday Spirit
By David Rekuc, Marketing Director, Ripen E-commerce
It's three days before the Christmas party and you still don't have that Secret Santa gift for your cousin. You head to the perfume store, hoping for the right present to make up for a year of no calls and absent-minded Facebook likes. You find a gift and check the price online only to see it is 15 bucks cheaper. Do you make the online purchase and risk it getting delivered in time? Or walk out with a more expensive, but safer deal? This is the mindset of your typical holiday shopper.
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Hot online beauty company Birchbox opens first store
New York -- Another online retailer has made the leap to the physical space. Beauty subscription company Birchbox has opened its first brick-and-mortar store, in Manhattan’s SoHo neighborhood. The two-level store brings the company’s digital experience to life, with a big emphasis on new products, customer reviews and expert advice. It also offers hair, nails and make-up services and group classes on various topics. The first class, taking place the week of July 21, will focus on make-up contouring tricks.