Store Systems

Dedham, Mass. – Reflexis has selected SoftLayer, an IBM company, to provide the infrastructure for its platform-as-a-service (PaaS) that will support retailers’ mobile and Web applications. Using Reflexis' PaaS, customers can implement mobile and web applications, which help retailers provide a seamless online-to-store shopping experience and provide a higher quality of customer engagement.

As part of its efforts to generate traffic this back-to-school season, Office Depot is offering teachers in Florida a 20% discount off qualifying purchases during its Office Depot Rewards and MaxPerks Teacher Appreciation Events.

The events will be held at Office Depot and OfficeMax stores across Florida during select weeks this summer. In Florida, they’ll be taking place from August 2 through August 5.

San Francisco – Specialty cosmetics retailer BareMinerals is opening a pop-up “Shade Shop” in the SoHo neighborhood of New York, Aug. 1 to Aug. 2. The assortment is merchandised by shade family – light, medium, tan, dark and deep – in a streamlined, easy-to-navigate environment.

The store will also feature a rotating color bar. Designed as a playground to test new concepts, BareMinerals will refresh the shop seasonally, with the first transformation taking place in November.

Grand Rapids, Mich. - Meijer is running an omnichannel back-to-school promotion offering Back-to-School Bucks, which are available through print and the Meijer digital coupon program, mPerks. Furthermore, customers can customize their own sale and save more than $35 on general merchandise and health and beauty care products the weekend of Aug. 15-16.

A new digital coupon program was successfully rolled out to Dollar General’s more than 11,300 stores in partnership with Coupons.com, the companies announced.

Goodlettsville, Tenn. - Dollar General, in partnership with Coupons.com, completed the successful rollout of its new DG Digital Coupons program to its more than 11,300 stores across the 40 states the retailer serves. To use the DG Digital Coupon Program, customers may sign up either online or in stores using a numeric identification number, which is typically their telephone number.