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IBM: Mobile shopping grows in importance for holidays
Armonk, N.Y. — Retailers looking ahead to meeting the needs of holiday shoppers should be aware of the continuing growth of mobile’s importance as a consumer channel. According to IBM’s Eighth Annual Online Retail Holiday Readiness Report, mobile accounted for 23% of sales and 45% of traffic in November and December 2014, respectively.
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Starbucks expands mobile ordering to 3,400 U.S. stores
Seattle – Starbucks Corp. is expanding its mobile order and payment service to about 3,400 stores in 21 new states in the southern and central United States. The company launched mobile order and payment feature as a pilot in Portland, Ore. in Dec. 2014.
The mobile payment feature allows Starbucks mobile app users to place their order in advance and pick it up at a selected Starbucks location. It is integrated into the Starbucks app and loyalty program.

