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Godiva opens in New York’s largest department store
Godiva Chocolatier has opened an in-store boutique in Macy’s Herald Square flagship in Manhattan.
Shoppers can create their own bespoke assortment of chocolates in the shop, which is accented with the brand’s signature gold throughout. The boutique features the largest chocolate case in North America. It’s also the first to include a large communal table, complimented by café seating.
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Small Retailers Make Big Moves
Every day, it seems there is news of another large retailer opening a tech innovation center, launching a new engagement channel, or otherwise making its mark as an IT innovator. But while the big guys get all the attention, a lot of smaller retailers are also doing some very interesting and innovative things with technology.
Here are three recent examples of small retailers launching large initiatives in technology innovation:
Poler Outdoor Stuff activates Instagram indoors

