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SHOP TALK
Trending Stores: Adidas has opened its largest store in the world — a 45,000-sq.-ft., four-story flagship on Fifth Avenue in New York City. Sleek and ultra-modern with industrial accents, the store marks the debut of the athletic giant’s stadium retail concept, a format inspired by high school stadiums. It features high-school reminiscent bleacher stands for live-game viewing on big screens, locker room-style dressing rooms, and track and turf sections where customers can try out products.
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Going Against the Grain
Large-format experiential stores focus on customer experience, convenience
At a time when many retailers are cutting back on brick-and-mortar investments to focus on e-commerce, a few notable ones are taking the opposite approach. They are launching large-format experiential stores to immerse customers in the full brand experience and offer items in each product category, from couches to dresses.

