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Retailer tech deployments in the spotlight at NRF
New York -- From solutions having to do with enterprise business intelligence to mobility, there were a host of retail technology deployments announced at the National Retail Federation’s 102nd Annual Convention & Expo. Here is a quick recap of some key applications:
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Study: Brands and retailers have most followed pages on social media
New York -- Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers -- beating out celebrities and TV shows which are followed by just over half of users.
The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power of Social Media and online information are impacting buying decisions.