Omnichannel

Merchants may be losing out on potential e-commerce sales due to shoppers’ concerns over the security of their information in the digital world.  

Consumer reliance on mobility throughout their shopping journey presents a huge opportunity for retailers to engage shoppers.    This is according to “Mobile Shopping: User Acquisition Trends and Benchmarks 2017,” a report from mobile app marketing provider Liftoff. The study analyzed 26.9 billion ad impressions across 4.8 million app installs between April 2016 and April 2017.  

Will public spaces be the new anchor tenants in the shopping centers and mixed-use facilities of the 21st Century?   That’s the opinion of J. Wickham Zimmerman, whose construction company Outside the Lines is unveiling a Bellagio-esque fountain that will present choreographed water shows at Legacy West in Plano, Texas.   “Retailers recognize the importance of integrating thoughtfully designed gathering spaces and artful show fountains to drive foot traffic,” Zimmerman said.

Reading business news and talking to retailers, I often hear about marketers’ disappointment in not reaching their email marketing goals. It’s become a real issue that they try to solve by sending more appealing emails with better offers more often. But still, it’s an uphill battle. Why? Because retailers aren’t really missing goals with email; the truth is that you can’t look at email as a stand-alone agent any longer.   Today’s Elusive Shopper

Fast-growing mattress retailer Casper has closed on a new round of funding — with help from Target Corp.   

Not only is user-generated content (UCG) the go-to source for 90% of shoppers making a purchase — it outranks all other forms of marketing.   This is according to “Hearing the Voice of the Consumer: UCG and the Commerce Experience,” a report from TurnTo and executed by Ipsos. the report represents responses from more than 1,000 U.S. shoppers who made an online purchase in the past 12 months.  

Amazon’s acquisition of Whole Foods Market is sending shock waves through the world of grocery retail. This striking move introduces more disruption into the grocery wars. As the c-suites form their war rooms and build their responses, the industry faces an array of significant challenges.   1. Food retailers must think bigger and faster

It may only be mid-June, but retailers nationwide are already eyeing their share of almost $800 billion in estimated back-to-school sales.   Store shelves — both physical and virtual — are already being stocked with this year’s hottest apparel, school supplies, electronics and dorm essentials, all in hopes of luring early bird shoppers. However, beefing up inventory isn’t enough to guarantee a successful back-to-school shopping season.